Compassion, wellness, love towards Gea – ethical, health, ecological…reasons for living a vegan lifestyle can be various. The thing in common is living in a harmony with a breathing world around us… at least try to…

Veganism means not to eat animals, not to wear them as clothing objects, not to use products tested on animals, not to use them for entertainment…in short: cruelty-free lifestyle.

To live in a 21st century  peacefully and nonviolently, doing good not only to the other human beings but also to those who are considered  inferior, to those who are disempowered because they cannot raise voice in defence of their own lives, not to find excuses in our commodity, test is which our conscience takes daily, finding itself in front of an eternal choice: What to choose as food? When we treat animals as food, others as objects in which we do not see their own purpose, we are living life in confrontation to a world that surrounds us, we are living an „I-it“ world, a world in which we exist confronted to the nature, animals and other human beings.

One of the goals and activities of Pobjede organization is promotion of veganism as a sustainable lifestyle; during working actions in a Shelter vegan food is prepared for volunteers, on booths, along with animal rights promotional flyers, vegan food and drinks are tasted, on events which we organize vegan sweets are sampled...all that with an intention of implementation of vegan lifestyle to the 21st century`s woman`s and a man`s everyday life.